The Coca-Cola Around the World experience is an interactive space inside the DFW Airport that allows visitors to learn about Coke’s history and their global presence.
We were tasked with creating all the destination postcards and sticker designs used at the photo booth on the activation site. We also designed an exclusive PR kit that were distributed to selected influencers for them to share on social media to generate buzz and to drive more traffic to the experience.
As the lead designer, I worked closely with the creative director to deliver the postcard designs and the t-shirt and mini booklet/map that were a part of the PR kit.