Cricket Wireless tasked us to create themed assets for 12 “mini campaigns”—look and feel that fell outside of their major promo campaigns—that would be used by all channels of their team throughout the year, each of them revolving around specific holidays/seasons.
Per each campaign, we delivered campaign messaging and 2 look and feels in horizontal and vertical layout applications. Once a concept had been finalized, we then built out brand guidelines and packaged up individual creative assets for Cricket’s use.
Out of these 12 campaigns, I tackled 3 of them: Back to School, Halloween, and Thanksgiving. From brainstorming white paper ideas to execution and packaging files, I collaborated very closely with a copywriter, senior art director, and other designers that were on the project.