YAH amplified an engaging experience at the AT&T Consumer Summit for the Connected Car team to highlight their In-Car Wi-Fi, Asset Management services, Fleet Complete services, 5G offerings, Warner Bros Discovery Ride access—and one of their aftermarket products, HARMAN Spark. We designed and fabricated a touchscreen table which triggered custom content highlighting these unique AT&T services.
Shattering touchscreen norms, the docent would place a diecast vehicle on the table that corresponded with special content. For example, to launch the In-car Wi-Fi content, the user would place the tiny Ford F-150 vehicle onto the table to watch the story come to life.
My role as the lead graphic and motion designer involved creating the look and feel, designing the layout, 3D modeling/editing/lighting, animating, and compositing. From start to finish, I worked closely with the development team to provide the user flow and individual assets to execute the final product.