Coca-Cola & AMC Theatres Teen Marketing Program

Every quarter of the year, Coca-Cola and AMC Theatres launch a Teen Marketing Program, which allows teens and their parents to download a special teen-only deal through various channels including social media, SMS messages, targeted emails, box office handout, and more.

We were tasked with revamping the campaign’s creative strategy (which primarily includes social content) in order to drive awareness of the campaign, more link clicks, and ultimately, more offer redemptions.

From brainstorming ideas to storyboard to animation, I have been working closely with other designers, art directors, and creative directors to execute these series of animated social posts for years now through our continued relationship with the clients.