Fanta Halloween Campaign

Fanta partnered with Fandango for their Halloween promotion that allowed consumers to earn FandangoNow credit by scanning a sip & scan (s&s) icon on a participating Fanta product.

We were tasked to create 2 landing page designs (one for the Fanta homepage and another for when users scan a s&s icon), animated sip & scan content, templated emails, and other digital assets to promote this offer.

Because the provided assets were so playful, I wanted to reflect that same vibe onto the deliverables as well, especially for the animated content since it gave us an opportunity to liven up the characters. As the lead designer, I executed all the elements for this project while working closely with art directors and a creative director.