Fanta Halloween Campaign
The popular beverage brand Fanta partnered with Fandango for their Halloween promotion that allowed consumers to earn FandangoNow credit by scanning a sip & scan (s&s) icon—a mark that functions like a QR code—printed on a participating Fanta product.
We were tasked to create 2 landing page designs (one for the Fanta homepage and another for when users scan a s&s icon), animated sip & scan content, templated emails, and other digital assets to promote this offer.
Because the provided assets were so playful, I wanted to reflect that same feel onto the deliverables as well, especially for the animated content since it gave us an opportunity to liven up the characters. As the lead designer and animator, I executed all the elements for this project including the webpages and animated digital banners and s&s content.