Cricket Wireless Mini Campaigns
Cricket Wireless tasked us to create themed assets for 12 “mini campaigns”—look and feel that fell outside of their major promo campaigns—that would be used by all channels of their team throughout the year, each of them revolving around specific holidays/seasons.
Per each campaign, we delivered campaign messaging and 2 look and feels in horizontal and vertical layout applications. Once a concept had been finalized, we then built out brand guidelines and packaged up individual creative assets for Cricket’s use.
Out of these 12 campaigns, I tackled 3 of them: Back to School, Halloween, and Thanksgiving. From concepting to execution and packaging files, I collaborated very closely with a copywriter, senior art director, and other designers that were on the project.
BACK-TO-SCHOOL STYLE
New year. New you. New smile. This campaign focuses on starting the school year off right—with style. We created a collection of stylized back-to-school items that set the mood for a new school year full of smiles.
ENCHANTED FOREST
This concept captures the Halloween aesthetic in the form of a storybook. A cut-paper style adds depth and interest to the image while allowing various holiday elements to come together seamlessly.
TURKEY TIME
This concept plays with the iconic Thanksgiving hand turkey and gives it a Cricket spin. It captures the warm, nostalgic side of the holiday and is relatable regardless of age.
