Coca-Cola and AMC Theatres Teen Marketing Program allows teens and their parents to download a special teen-only deal through various channels including social media, SMS messages, targeted emails, box office handout, and more.

We were tasked with revamping the campaign’s creative strategy in order to drive awareness of the campaign, more link clicks, and ultimately, more offer redemptions. I collaborated with other designers, art directors, and creative directors to execute these series of digital, print, and animated social ads for years.